Learn How To Apply The Secrets Behind The Stunning Success of Barak Obama Campaign Strategy In The U.S Presidential Elections To propel Your Business into instant profits and proseprity
Copyright © Ope Banwo, The Wealth Apostle
http://www.omegasuperprofits.com
On the 4th of November, Barack Obama and his campaign team surprised America, and indeed the whole world, by recording the most improbable electoral victory in U.S. history as the first black person to be elected as the President of the United States. This is a phenomenon that even the most optimistic of people would not even have contemplated merely 5 previously.
In the November elections, Barack Obama rose from nowhere to take the political world by storm, despite the seemingly impossible odds, that would have discouraged many from even trying in first place. He had a lot of negatives going against him. He has a name that evokes terrorism in the hearts of America (Barack Hussein Obama). He is the son of a Kenyan immigrant. He is black. He was a freshman senator. He had no experience in government. He had very questionable friends and past associations (i.e. Ayers, Rev Wright). He started his campiagn from a water logged basement with absolutely no funding. He had to go against one of the most powerful and influential political forces of our time - The Clinton Political Machine- during the primaries.
Yet, when all was said and done, in the span of less than four years after busting into national prominence, Barack Hussein Obama defied all odds to win a decisive victory in the American Presidential Elections. The campaign was not even close. He drubbed McCain in the cities and in the suburbs. He clobbered him among the whites and the blacks. He also beat him in some traditional Republican political strongholds like Indiana, north Carolina and Missouri. In fact, his victory swept away many prominent republican heavyweights in its wake, such as Elizabeth Dole, in what is being called the ‘Obama Tsunami’.
Now, what do all these have to do with you and your success in your internet business opportunity?
It means everything is possible. It means you can succeed beyond your own expectations even if you don’t know anything about internet programming or business right now. It means that no matter how impossible the odds may look against you and your internet business opportunity, you can be a celebrated success within a very short time.
There are some timeless success secrets that you can learn from the Obama Campaign strategy that will help you achieve extraordinary success in your chosen internet based business.
Secret #1: He Had A Compelling Vision And Big ‘WHY’ For His Campaign
From the get go, Barack Obama had a great vision of what he wants to do and where he wanted to take America. He had a big reason for getting into the political ring at the time he did. He had a compelling vision that kept him going even when things got very rough. His compelling vision eventually energized the youth and mesmerized the old. In short, he had a very strong ‘WHY’.
To succeed in your internet business opportunity, you will need a very strong ‘WHY’. You must have a very strong vision of why you are starting an internet based business and why you are choosing a particular internet business opportunity.
You must have a compelling reason for going into business. Without it, you will not survive the rough waters of business. Internet based business opportunities are very competitive and you will need something very strong to keep you going when the inevitable problems come up.
As a newcomer into the internet based business arena, the multiple streams of income you expect from the business may not come as quickly as you first anticipated. You may suffer some initial financial losses. You may buy promising intenret business opportunities that will not live up to the hype. At some point in your journey to internet business success, you will be forced to ask yourself: ‘why am I doing this?’ It is your great vision or big ‘why’ that will keep you going in those dark times. If you don’t have one, it will be easy to pack it up and concede defeat when the going gets tough.
Statistics show that the greatest difference maker between quitters and winners, who have tried different internet business opportunities, is vision and their reason ‘why’.
Barack Obama had a very strong ‘WHY’. He had a compelling vision that kept him going beyond setbacks in the New Hampshire primaries, and it helped him withstand Hilary Clinton’s last minute surge at the end of the primaries. Your vision and reason for going into business will also keep you going when things get depressing and you will eventually reap your rewards of multiple streams of income from your internet business opportunity.
Secret #2: Obama Focused On One Central Issue At A Time
Obama was able to capture the imagination of the country from the get-go by focusing on ONLY one central theme at the outset: CHANGE. He did not try to sell different populist programs at the outset. He focused on the broad theme of ‘change’. He talked about ‘change we can believe in’. he talked about his ability, and the ability of Americans to make a change. He got a slogan that focused on his central theme and which formed a refrain to get people involved: ‘YES, WE CAN’.
Until very late in the game, Obama did not allow himself to be bogged down with the details of different issues (in fact his critics criticized him for not being very specific!). He just kept talking about change. Once he has owned the word and has gained the attention of the whole country with his message of CHANGE, he then started talking about some specific changes he would make. Even then, he did not give us too many specifics. He picked health care and ending the war in Iraq and talked about those until they became part of the consciousness of the people and identified with his campaign. Then, he started talking about tax cuts for the poor and tax hike for the rich.
Obama made a virtue of focusing on one central issue at a time and that made it very easy for him to sell his message to the people. To succeed in your business internet opportunity and eventually generate the multiple streams of internet income you have been dreaming about, you need to focus on ONLY one thing or business idea at a time. You will achieve success quicker and faster by identifying one area of need on the internet and focusing on it to the exclusion of all other internet business opportunities.
It is a fact that many successful internet business gurus create multiple streams of internet income over time with different internet business opportunities but the fact is that most of them started out with one single product and mastered it before leveraging the success from that internet business opportunity into other streams of internet income.
In order to experience spectacular long term success on the internet, you must first focus on one business opportunity at a time. Don’t be tempted to start with so many internet business opportunities at a time. Many internet business newbies got ‘buried’ on the world wide web because they started out with too many product offerings. They were not focused on one central opportunity at a time. They simply kept throwing money at different ‘juicy’ opportunities until they ran out of money and hope. Obama campaign strategy showed the power of focus and you should take that lesson to heart if you ever hope to see those multiple streams of income you have often heard about.
Secret #3: Obama Ran A Very Focused And Discipline Campaign
The discipline and focus of the Barack Obama campaign has become stuff of instant legend. Many political pundits and commentators applaud and commend on the amazing discipline and focus of the Barack Obama campaign machine. While John McCain and his team kept floundering and moving from one focus angle to another, Barack Obama stayed focused on his message and agenda.
Barack Obama ran a highly disciplined campaign that refused to be distracted by negative adverts, negative past associations, charges of distributionism or charges of socialism. He just kept on rolling and repeating his message of change. He used teleprompters every where he could to make sure he remained focus on repeating his message without errors. His single minded focus was not only mind-boggling but also chillingly effective.
To survive with your internet business opportunity, you will need to maintain a strong focus and discipline with your chosen internet business opportunity. There are literally millions of opportunities out there. You will be flooded from the get-go with different business opportunities that will create instant multiple streams of income and make you an internet millionaire overnight. Don’t be distracted by such offers! Even if true, it is never as easy as they always make it sound. You will still have to learn and dominate any new opportunity you sign up for before you see any of the promised multiple streams of internet income.
It will require all the discipline you have to remain focused on your particular internet business opportunity until you achieve some success from it. Don’t be distracted when the success does not come quick. Don’t be distracted when you get confused about how to generate sales. Don’t be distracted by the new ‘hot’ opportunity from some smooth ‘snake oil’ peddling guru. You must choose your internet business opportunity very carefully and stick with until you see some success. That was a very key part of the Barack Obama campaign strategy and it should be a key part of your internet business strategy.
Secret #4: Obama Used Innovative And Creative Ways To Reach The Voters
Obama rewrote political campaign, and campaign funding, history by raising record amounts of money on the internet from an unprecedented number of over 3 million people. Starting from zero funding, Obama got some savvy internet young people together who put together a fund raising and campaign promotion strategy that caught all the experienced political pundits napping. He found new and creative ways to get the youths involved. He used the internet to raise massive amounts of money at virtually no cost. He introduced some new approaches to campaigning that broke the norm. He spread the vote catching field. He challenged, and then breached, the established ‘blue’ and ‘red’ electoral maps.
He created multiple streams of vote getting opportunities with creativity and innovation.
To succeed with your internet business opportunity, you will need to be creative. You cannot afford to do what everybody else is doing the same way they were doing it. As you develop your action plan for your internet based business, you must ask yourself: “what creative and innovative ways can I use to get my voice heard among millions of other internet businesses out there”. Spectacular successes always go to the innovators and the creative. When you check the story of all the celebrated internet gurus of today, they all burst on the scene with one creative and innovative idea or the other to attract people to their business. You must find your creative edge or run the risk of just being another struggling internet guru ‘wannabe’.
Secrets #5: Obama Used Viral Marketing Strategies To Get His Message Across The Country Within A Short Time
From the very beginning Barack Obama created a buzz around his campaign by positioning it as a Movement rather than a political campaign. He found ways to generate interest in his candidacy from those who would ordinarily not be interested in politics. He made himself, through word of mouse and word of mouth, into an appealing rock star for the young generation of voters. The structure of his whole campaign and campaign website was designed to be viral. Eventually, once his candidacy became viral, it became unstoppable and all the last minute attacks from McCain could not stop th juggernaut from crushing him on election day.
Barack Obama had the following viral elements integrated into his campaign:
- He created a very hip Obama Supporters Community page,
- He built a list (more appropriately, an army) of volunteers and donor by creating a ‘squeeze’ or ‘opt-in’ page, on every page of his website, that requires you to sign up to be the first to get breaking information about his campaign.
- He sent out Autoresponder messages everyday to his opt-in list update them on the campaign and subtly ask them to ‘donate’
- He created a website for his supporters to network with each other and invite others to join the network. Of ocurse everything linked back to his primary site.
- He put a ‘search’ capability on his site where people all over the country can speak to each other n exchange campaign ideas,
- He had a powerful blog that was updated many times a day and all his TV ads and emails had a link text directing people to this blog.
- His people visited lively forums and posted intriguing messages that drove more people to his website and his message.
- He created unprecedented buzz and anticipation for his choice of Vice Presidential running mate by asking people to sign up online in order to be the first to receive the news of his choice. This gambit alone got him more than a million new subscribers and donors! McCain never knew what him him.
To experience spectacular success with your internet based business, you must go viral with your internet business opportunity. There are tools and resources online that will help create a buzz and a bevy of people visiting your website. You must master these tricks and come up with a few of your own. When you go viral, buyers will hunt you down with very limited effort on your part. You must create a buzz around you and your brand and provide incentives for people to tell others about you and your internet business opportunity. You must study the pre-launch strategies of masters of the internet based business game. That was one of the secrets of the stunning Barack Obama success.
Secret #6: Obama Had A Long Range Strategy And Prepared For The Long Haul From Day One
All the political pundits seem to agree that one of the biggest reasons Barack Obama was able to defeat the formidable Clinton political machine during the primaries was that he planned for the long haul. He had long range vision and strategy to run a viable campaign from the beginning to the end.
During the democratic Primaries, Hilary Clinton never had a solid strategy, plan or organization beyond Super Tuesday primary elections. She assumed, based on previous elections, that a clear winner would emerge after the Super Tuesday’s primaries when more than 20 states hold their primaries on the same day. Traditionally, the primary elections are essentially decided by the Super Tuesday primaries which often produced a clear candidate. Obama did not take the traditional approach for granted. He prepared and set up organizations to keep the political fight going after Super Tuesday regardless of who the front leader was.
When no clear consensus leader emerged after the Super Tuesday primaries, Hilary Clinton was left panting and scrambling to put an organization together to keep the fight going in the remaining states. By the time she finally got her act and campaign together, Obama had won the next 8 state primaries and created a national momentum that was unstoppable. By the time the Texas and Ohio primaries rolled around, Obama had built an insurmountable lead and the rest, as they say, is history.
To succeed big time with your business opportunity, you must plan to play for the long haul. You must have a plan to keep going even if you do not achieve multiple streams of income in the short term. You must have a plan and mindset to keep going even if the initial promises, and expectations, of instant prosperity does not materialize. That was one of the major secrets of Barack Obama campaign success. Learn from it and prosper.
Secret #7: Barack Obama Out-Campaigned, Out-worked, Out-Hustled And Eventually Outspent His Opponent.
From the get go, Barack Obama was a tireless campaigner. He went to places nobody was campaigning and staked his claim arlier on. He sought out influential opinion leaders (i.e Oprah, Warren Buffet etc) and got their advice and endorsement very early in the game. He stretched the playing field like never before, and never conceded anything to any of his adversaries both at the primary level and the national campaign. Even his most ardent critics commended his hustle and tireless hard work on the campaign trail.
The stunning Barack Obama victory showed that a great vision is not enough. You must work the dream and the vision tirelessly before you can cross the finish line in first place. He took the fight to his opponents in every facet of the game. He simply out-hustled them for voters, funding and communication. His aggressive fund raising left John McCain panting, frustrated, whining and wondering what happened in an area that was traditionally the forte of Republicans.
Even when Barak Obama was leading in the polls, he never left anything to chance an never relented. He out-hustled and outworked the Republicans in their own much vaunted ground game of turning out people on election day. He even went to McCain’s backyard in Arizona and put his state in play with massive crowd turn-outs!
Regardless of what you might have been told by the gurus, there is no substitute for hard work and hustle if you ever hope to succeed with your internet based business. You are not likely to make major financial breakthrough by working online for only one hour a day on your computer. Don’t believe the hype that tells you can be a millionaire by working only one hour a day on your computer. The internet business community is a very serious, professional and competitive one. You will need to work it as a serious business, and with all seriousness, to generate any major income from it.
I hope you will reflect on these secrets of the Barack Obama stunning victory at the polls and learn how to apply those principles to make a success with your specific internet business opportunity.
To Your Success!
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About The Author:
Ope Banwo, The Wealth Apostle, is the owner of omegasuperprofits.com and has helped thousands of people start and run a successful Internet Based Business. To find out how he can help you develop your own internet business opportunity and teach you how to succeed online, Visit the site below for details:
http://www.OmegaSuperProfits.com
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